RE: New Ticket - [QA !IZB-852144]: competitor analysis

From: Tabish Hasan <>
Date: Wed, 11 Jul 2007 10:10:17 -0700

Got it. I'll be more proactive regarding the competitor analysis.


Although we didn't send out reports recently, we have continued doing
competitor analysis. We never stopped. The most recent analysis we did
was for Disney's "Ratatouille". We searched most the BT sites and the
p2p networks and surprisingly, we didn't see any competitor activity for
this movie. We've also been keeping an eye on MediaSentry's interdiction
and whether or not its still effective on new versions of uTorrent
(which it is, like ours). I've also checked if anything fishy is
happening on Azureus yet, which I didn't see.


Remember, I was the one that first discovered MS's interdiction in
uTorrent. And I've been continuing to look for new competitor activity
that can potentially help us as well. I'll start sending out reports
routinely on any competitor analysis we do.





From: Ben Grodsky []
Sent: Wednesday, July 11, 2007 9:40 AM
To: Tabish Hasan
Subject: New Ticket - [QA !IZB-852144]: competitor analysis


New Ticket: competitor analysis

We haven't seen competitor analyses in a while. Once monthly, please
send out a competitor analysis about whatever information you can learn
about MediaDefender's competitors: MediaSentry (latest Disney/WB Bros
movies), Macrovision, DarkStar, etc. Please leave this ticket
permanently open as a reminder that this should be done at least once
each calendar month, with results sent to and; this doesn't need to happen on any
particular date and can be done over a period of several days, as time
permits, but this should occur monthly. We are most interested in what
sort of presence our competitors have on BitTorrent, eMule and Ares.

For BitTorrent, some of the questions we would like you to consider are:

1. on how many sites does the company have a presence? start by looking
at the sites that our BitTorrent team has identified and then try to
track down those decoys, trackers, etc. on other sites.
2. what sort of techniques are they using? is everyone interdicting now
in uTorrent. if using Azureus, do you see anything happen (this would be
in the case of a potential new technology)? are they decoying? do they
have their own trackers? are they inflating seeds and peers? do they
hash bad data that shows as "discarded" or something similar?
3. approximately how effective are they? this doesn't need to be a
full-on effectiveness test initially, though someone may ask for a more
elaborate explanation of a competitor's effectiveness.

For eMule, some of the questions we would like considered are:

1. do they have their own servers? if so, approximately how many and are
the IPs in clumps or varied substantially? whois their IPs and let us
know what the IPs resolve to. we may be surprised and learn that a
competitor has robust set of IPs from a single provider.
2. do they spoof/decoy on real servers? if so, approximate

For Ares, the basic question is just do they protect and if so,
approximately how well.



Ticket Details Ticket ID: IZB-852144
Department: QA
Priority: Low
Status: Open
Link:Click Here
Received on Fri Sep 14 2007 - 10:57:10 BST

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