Re: New Ticket - [QA !IZB-852144]: competitor analysis

From: Ben Grodsky <>
Date: Wed, 11 Jul 2007 10:22:47 -0700


I know you first identified the uTorrent interdiction. And from an R+D stand point that was key information to get at that time (that it was possible and an example of it in action to replicate). From a Sales stand point it's important for Octavio, Randy and Jonathan's team to have to confidence to say we are the best on xyz networks. And knowing info about our competitors (techniques, ip providers, effectiveness, network coverage, etc) is key for that.


----- Original Message -----
From: Tabish Hasan
To: Ben Grodsky; Jay Mairs
Cc: Randy Saaf
Sent: Wed Jul 11 10:10:17 2007
Subject: RE: New Ticket - [QA !IZB-852144]: competitor analysis

Got it. I’ll be more proactive regarding the competitor analysis.


Although we didn’t send out reports recently, we have continued doing competitor analysis. We never stopped. The most recent analysis we did was for Disney’s “Ratatouille”. We searched most the BT sites and the p2p networks and surprisingly, we didn’t see any competitor activity for this movie. We’ve also been keeping an eye on MediaSentry’s interdiction and whether or not its still effective on new versions of uTorrent (which it is, like ours). I’ve also checked if anything fishy is happening on Azureus yet, which I didn’t see.


Remember, I was the one that first discovered MS’s interdiction in uTorrent. And I’ve been continuing to look for new competitor activity that can potentially help us as well. I’ll start sending out reports routinely on any competitor analysis we do.





From: Ben Grodsky []
Sent: Wednesday, July 11, 2007 9:40 AM
To: Tabish Hasan
Subject: New Ticket - [QA !IZB-852144]: competitor analysis


New Ticket: competitor analysis

We haven't seen competitor analyses in a while. Once monthly, please send out a competitor analysis about whatever information you can learn about MediaDefender's competitors: MediaSentry (latest Disney/WB Bros movies), Macrovision, DarkStar, etc. Please leave this ticket permanently open as a reminder that this should be done at least once each calendar month, with results sent to and; this doesn't need to happen on any particular date and can be done over a period of several days, as time permits, but this should occur monthly. We are most interested in what sort of presence our competitors have on BitTorrent, eMule and Ares.

For BitTorrent, some of the questions we would like you to consider are:

1. on how many sites does the company have a presence? start by looking at the sites that our BitTorrent team has identified and then try to track down those decoys, trackers, etc. on other sites.
2. what sort of techniques are they using? is everyone interdicting now in uTorrent. if using Azureus, do you see anything happen (this would be in the case of a potential new technology)? are they decoying? do they have their own trackers? are they inflating seeds and peers? do they hash bad data that shows as "discarded" or something similar?
3. approximately how effective are they? this doesn't need to be a full-on effectiveness test initially, though someone may ask for a more elaborate explanation of a competitor's effectiveness.

For eMule, some of the questions we would like considered are:

1. do they have their own servers? if so, approximately how many and are the IPs in clumps or varied substantially? whois their IPs and let us know what the IPs resolve to. we may be surprised and learn that a competitor has robust set of IPs from a single provider.
2. do they spoof/decoy on real servers? if so, approximate effectiveness.

For Ares, the basic question is just do they protect and if so, approximately how well.



Ticket Details Ticket ID: IZB-852144
Department: QA
Priority: Low
Status: Open
Link:Click Here <>

Received on Fri Sep 14 2007 - 10:57:10 BST

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