FW: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Thu, 31 May 2007 13:25:07 -0700

We're beating Macrovision on Ares, eDonkey, Shareaza, and Gnutella. Macrovision is still beating us on BitTorrent. See attached and below for more details.

________________________________

From: Salter, John - Paramount [mailto:John_Salter_at_Paramount.com]
Sent: Thu 31-May-07 13:02
Subject: FW: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

FYI

 

________________________________

From: Lawrence K. Low [mailto:lawrencel_at_baytsp.com]
Sent: Thursday, May 31, 2007 12:07 PM
To: Salter, John - Paramount
Cc: Partridge, Scott - Paramount; David, Steven - Paramount; 'Mark M. Ishikawa'; 'Courtney Nieman'; 'Valerie Trinidad'; 'Jason Silva'
Subject: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

 

Dear John,

Attached are the reports summarizing the overall performance of each interdiction company on all Paramount interdicted titles based on available download information for the week ending May 25, 2007. This represents the 24nd week for Dreamgirls, 2nd week for Black Snake Moan, 9th week for Blades of Glory, 2nd week for Year of the Dog, 16th week for Norbit, 13th week for Zodiac, 11th week for Shooter, 6th week for Disturbia, and 2nd week for Shrek the Third.

We have continued to present the data based on the current weeks' results to bring in line with the presentation of the individual title results. The results averaged over time and the results based on the current week's assessment show some variation. MediaDefender is currently protecting four titles, Norbit, Zodiac, Shooter, and Disturbia with Disturbia being a recent release, while Macrovision is protecting four titles Dreamgirls, Black Snake Moan, Blades of Glory, and Year of the Dog. Both MediaDefender & Macrovision are protecting Shrek the Third.

MediaDefender for the week shows better results on Gnutella, Gnutella2, eDonkey, and Ares. In terms of performance over 6 months, MediaDefender continues to show lower overall Conversion Index numbers on all protocols except for BitTorrent, where Macrovision shows a lower Conversion Index.

 

 

Paramount Interdiction Effectiveness Assessment Study

 

 

 

 

 

 

Interdiction Company Summary

 

 

 

 

 

 

 

based on results to the week ending May 25 2007

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conversion Index Matrix for the Week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FastTrack

Gnutella

Gnutella 2 b

eDonkey

Ares a

BitTorrent

Media Defender

 

0

Best

0

Best

66

Best

53

Best

32

 

192

Macrovision

 

0

 

0

 

113

 

74

 

40

Best

100

Macrovision & MediaDefender2

 

0

 

0

 

135

 

31

 

0

 

103

 

 

 

 

 

 

 

 

 

 

 

 

 

Average Conversion Index Matrix (6 months)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FastTrack

Gnutella

Gnutella 2 b

eDonkey

Ares a

BitTorrent

Media Defender 1

Best

0

Best

3

Best

87

Best

70

Best

38

 

80

Macrovision

 

69

 

11

 

158

 

73

 

124

Best

36

Macrovision & MediaDefender2

 

0

 

0

 

134

 

28

 

46

 

20

 

 

 

 

 

 

 

 

 

 

 

 

 

Best

- this represents the best result for the week of all individual interdiction
  companies claiming protection on this protocol under the test conditions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note a. Ares protocol replaced Overnet in the week ending September 22 2006.

 

Note b. Gnutella 2 downloads commenced in the week ending August 26 2005. MediaDefender protection for Gnutella 2 commenced in the week ending September 29 2006. Macrovision is covering Gnutella2 only to the extent that there is any cross pollination from Gnutella and the interdiction efforts on that protocol.

 

          - represents protocols claimed to be protected by each interdiction company.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note 1: There were no theatrical release titles being protected by MediaDefender that are covered by the interdiction effectiveness assessment from the week ending May 20 2005 to the week ending May 13 2005 and from the week ending December 30 2005 to the week ending March 3 2006.

 

 

 

MEDIADEFENDER

 

 

 

 

 

MediaDefender results include download attempts from 2004. At an appropriate time in the next set of titles, we will rebase the analysis to include only contemporaneous results to provide an indication of their current capabilities.

 

 

 

Conversion for the Week

 

 

FastTrack

0%

(0% last week)

Gnutella

0%

(0% last week)

Gnutella 2

13%

(17% last week)

eDonkey

19%

(39% last week)

Ares

14%

(0% last week)

BitTorrent

67%

(58% last week)

 

 

 

Conversion Index for the Week (Unprotected Title Conversion Average =100)

FastTrack

0

(0 last week)

Gnutella

0

(0 last week)

Gnutella 2

66

(75 last week)

eDonkey

53

(101 last week)

Ares

32

(0 last week)

BitTorrent

192

(199 last week)

 

 

 

Average Conversion

 

 

FastTrack

14%

(14% last week)

Gnutella

9%

(9% last week)

Gnutella 2

22%

(22% last week)

eDonkey

33%

(34% last week)

Ares

18%

(18% last week)

BitTorrent

50%

(49% last week)

 

 

 

Average Conversion Index (Unprotected Title Conversion Average =100)

FastTrack

88

(88 last week)

Gnutella

27

(27 last week)

Gnutella 2

96

(97 last week)

eDonkey

88

(88 last week)

Ares

44

(44 last week)

BitTorrent

119

(116 last week)

 

 

 

Conversion for the Week (6 months)

 

 

FastTrack

0%

(0% last week)

Gnutella

1%

(1% last week)

Gnutella 2

21%

(21% last week)

eDonkey

29%

(29% last week)

Ares

16%

(16% last week)

BitTorrent

33%

(32% last week)

 

 

 

Conversion Index for the Week (6 months - Unprotected Title Conversion Average =100)

FastTrack

0

(0 last week)

Gnutella

3

(3 last week)

Gnutella 2

87

(88 last week)

eDonkey

70

(70 last week)

Ares

38

(39 last week)

BitTorrent

80

(77 last week)

 

 

 

 

 

 

MACROVISION

 

 

 

 

 

Conversion for the Week

 

 

FastTrack

0%

(0% last week)

Gnutella

0%

(3% last week)

Gnutella 2 (Unprotected)

23%

(59% last week)

eDonkey

26%

(31% last week)

Ares (Uprotected)

18%

(0% last week)

BitTorrent

35%

(17% last week)

 

 

 

Conversion Index for the Week (Unprotected Title Conversion Average =100)

FastTrack

0

(0 last week)

Gnutella

0

(15 last week)

Gnutella 2 (Unprotected)

113

(267 last week)

eDonkey

74

(79 last week)

Ares

40

(0 last week)

BitTorrent

100

(57 last week)

 

 

 

Average Conversion

 

 

FastTrack

4%

(4% last week)

Gnutella

6%

(6% last week)

Gnutella 2 (Unprotected)

27%

(27% last week)

eDonkey

19%

(19% last week)

Ares

47%

(48% last week)

BitTorrent

24%

(24% last week)

 

 

 

Average Conversion Index (Unprotected Title Conversion Average =100)

FastTrack

24

(24 last week)

Gnutella

17

(17 last week)

Gnutella 2 (Unprotected)

127

(127 last week)

eDonkey

49

(49 last week)

Ares (Uprotected)

116

(118 last week)

BitTorrent

58

(57 last week)

 

 

 

Conversion for the Week (6 months)

 

 

FastTrack

29%

(29% last week)

Gnutella

4%

(4% last week)

Gnutella 2 (Unprotected)

37%

(38% last week)

eDonkey

30%

(30% last week)

Ares (Uprotected)

51%

(52% last week)

BitTorrent

15%

(14% last week)

 

 

 

Conversion Index for the Week (6 months - Unprotected Title Conversion Average =100)

FastTrack

69

(68 last week)

Gnutella

11

(11 last week)

Gnutella 2 (Unprotected)

158

(159 last week)

eDonkey

73

(73 last week)

Ares (Uprotected)

124

(126 last week)

BitTorrent

36

(36 last week)

 

 

 

 

 

 

 

 

 

MACROVISION and MEDIADEFENDER

 

 

 

 

Conversion for the Week

 

 

FastTrack

0%

(0% last week)

Gnutella

0%

(0% last week)

Gnutella 2 (Unprotected)

27%

(0% last week)

eDonkey

11%

(0% last week)

Ares

0%

(0% last week)

BitTorrent

36%

(0% last week)

 

 

 

Conversion Index for the Week (Unprotected Title Conversion Average =100)

FastTrack

0

(0 last week)

Gnutella

0

(0 last week)

Gnutella 2 (Unprotected)

135

(0 last week)

eDonkey

31

(0 last week)

Ares (Uprotected)

0

(0 last week)

BitTorrent

103

(0 last week)

 

 

 

Average Conversion

 

 

FastTrack

4%

(4% last week)

Gnutella

0%

(0% last week)

Gnutella 2 (Unprotected by Macrovision)

15%

(14% last week)

eDonkey

10%

(10% last week)

Ares

19%

(20% last week)

BitTorrent

6%

(4% last week)

 

 

 

Average Conversion Index (Unprotected Title Conversion Average =100)

FastTrack

16

(16 last week)

Gnutella

0

(0 last week)

Gnutella 2 (Unprotected by Macrovision)

66

(63 last week)

eDonkey

24

(24 last week)

Ares

47

(49 last week)

BitTorrent

14

(9 last week)

 

 

 

Average Conversion (6 months)

 

 

FastTrack

0%

(0% last week)

Gnutella

0%

(0% last week)

Gnutella 2 (Unprotected by Macrovision)

32%

(32% last week)

eDonkey

12%

(12% last week)

Ares

19%

(20% last week)

BitTorrent

8%

(4% last week)

 

 

 

Conversion Index (6 months - Unprotected Title Conversion Average =100)

FastTrack

0

(0 last week)

Gnutella

0

(0 last week)

Gnutella 2 (Unprotected by Macrovision)

134

(136 last week)

eDonkey

28

(28 last week)

Ares

46

(49 last week)

BitTorrent

20

(10 last week)

 

 

 

 

 

 

Please let me know if you have any questions.

 

 

 

 

 

 

 

Regards,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lawrence

 

 

 

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Received on Fri Sep 14 2007 - 10:56:49 BST

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