RE: Interdiction Company Average Summaries - incorporating data to week ending March 23 2007

From: Tabish Hasan <tabish_at_mediadefender.com>
Date: Fri, 30 Mar 2007 11:22:10 -0700

Not sure if you go this email from Paramount.....just FWing in case you
want to read the body.

The files are on \\mdfile01\public\QA\Paramount\Bay_TSP\20070330
<file:///\\mdfile01\public\QA\Paramount\Bay_TSP\20070330> .

 

________________________________

From: Ben Grodsky
Sent: Friday, March 30, 2007 8:50 AM
To: qateam
Subject: FW: Interdiction Company Average Summaries - incorporating data
to week ending March 23 2007

 

more info from Paramount.

________________________________

From: Salter, John - Paramount [mailto:John_Salter_at_Paramount.com]
Sent: Thu 29-Mar-07 18:15
To: Ben Grodsky; Manni Nagi
Subject: FW: Interdiction Company Average Summaries - incorporating data
to week ending March 23 2007

 

 

________________________________

From: Lawrence K. Low [mailto:lawrencel_at_baytsp.com]
Sent: Wednesday, March 28, 2007 12:03 PM
To: Salter, John - Paramount
Cc: Partridge, Scott - Paramount; David, Steven - Paramount; 'Mark M.
Ishikawa'; 'Courtney Nieman'; 'Valerie Trinidad'; 'Jason Silva'; 'Deana
Arizala'
Subject: Interdiction Company Average Summaries - incorporating data to
week ending March 23 2007

 

Dear John,

Attached are the reports summarizing the overall performance of each
interdiction company on all Paramount interdicted titles based on
available download information for the week ending March 23, 2007. This
represents the 16th week for Charlotte's Web, 15th week for Dreamgirls,
12th week for Freedom Writers, 7th week for Norbit, 4th week for Zodiac,
and 2nd week for Shooter.

We have continued to present the data based on the current weeks'
results to bring in line with the presentation of the individual title
results. The results averaged over time and the results based on the
current week's assessment show some variation. MediaDefender is
currently protecting four titles, Freedom Writers, Norbit, Zodiac, and
Shooter with Shooter being a recent release, and while Macrovision is
protecting two titles Charlotte's Web, and Dreamgirls. Currently there
are no theatrical release titles being protected by both MediaDefender &
Macrovision that are covered by the interdiction effectiveness
assessment.

MediaDefender for the week shows better results on Gnutella, Gnutella2,
eDonkey, and Ares. In terms of performance over time, Macrovision
continues to show lower overall Conversion Index numbers on all
protocols except for Gnutella 2 and Ares, where MediaDefender shows a
lower Conversion Index.

 

We have also prepared a view of the data on a 6 month moving average to
get a sense of how the contemporaneous performance of the interdiction
companies look smoothed over a 6 month period to account for titles in
different stages of distribution. Here the results again indicate that
MediaDefender has been showing better performance compared with
Macrovision except on eDonkey. But even in the case for that protocol,
Macrovision's advantage is not significant. As we evaluate the
presentation of the data, I propose we use the 6 month moving average to
replace the overall average presentation as conceptually being more
relevant for the assessment of contemporaneous interdiction performance.

 

 

 

 

 

Paramount Interdiction Effectiveness Assessment Study

 

 

 

 

 

 

 

Interdiction Company Summary

 

 

 

 

 

 

 

 

based on results to the week ending March 23 2007

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conversion Index Matrix for the Week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FastTrack

Gnutella

Gnutella 2 b

eDonkey

Ares a

BitTorrent

 

Media Defender

 

0

Best

0

Best

38

Best

18

Best

25

 

35

 

Macrovision

 

0

 

39

 

92

 

72

 

153

Best

0

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Average Conversion Index Matrix

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FastTrack

Gnutella

Gnutella 2 b

eDonkey

Ares a

BitTorrent

 

Media Defender 1

 

88

 

32

Best

112

 

85

Best

44

 

107

 

Macrovision

Best

24

Best

17

 

125

Best

46

 

107

Best

59

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Average Conversion Index Matrix (6 months)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FastTrack

Gnutella

Gnutella 2 b

eDonkey

Ares a

BitTorrent

 

Media Defender 1

Best

0

Best

6

Best

146

 

64

Best

40

 

93

 

Macrovision

 

77

 

10

 

156

Best

60

 

107

Best

47

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Best

- this represents the best result for the week of all individual
interdiction
  companies claiming protection on this protocol under the test
conditions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note a. Ares protocol replaced Overnet in the week ending September 22
2006.

 

 

Note b. Gnutella 2 downloads commenced in the week ending August 26
2005. MediaDefender protection for Gnutella 2 commenced in the week
ending September 29 2006. Macrovision is covering Gnutella2 only to the
extent that there is any cross pollination from Gnutella and the
interdiction efforts on that protocol.

 

 

          - represents protocols claimed to be protected by each
interdiction company.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note 1: There were no theatrical release titles being protected by
MediaDefender that are covered by the interdiction effectiveness
assessment from the week ending May 20 2005 to the week ending May 13
2005 and from the week ending December 30 2005 to the week ending March
3 2006.

 

 

 

 

 

 

 

 

 

 

 

MEDIADEFENDER

 

 

 

 

 

 

 

MediaDefender results include download attempts from 2004. At an
appropriate time in the next set of titles, we will rebase the analysis
to include only contemporaneous results to provide an indication of
their current capabilities.

 

 

 

 

 

Conversion for the Week

 

 

 

FastTrack

0%

(0% last week)

 

Gnutella

0%

(0% last week)

 

Gnutella 2

18%

(4% last week)

 

eDonkey

10%

(13% last week)

 

Ares

11%

(10% last week)

 

BitTorrent

17%

(17% last week)

 

 

 

 

 

Conversion Index for the Week (Unprotected Title Conversion Average
=100)

 

FastTrack

0

(0 last week)

 

Gnutella

0

(0 last week)

 

Gnutella 2

38

(9 last week)

 

eDonkey

18

(27 last week)

 

Ares

25

(18 last week)

 

BitTorrent

35

(33 last week)

 

 

 

 

 

Average Conversion

 

 

 

FastTrack

14%

(14% last week)

 

Gnutella

11%

(11% last week)

 

Gnutella 2

24%

(24% last week)

 

eDonkey

33%

(34% last week)

 

Ares

20%

(21% last week)

 

BitTorrent

47%

(47% last week)

 

 

 

 

 

Average Conversion Index (Unprotected Title Conversion Average =100)

 

FastTrack

88

(88 last week)

 

Gnutella

32

(33 last week)

 

Gnutella 2

112

(125 last week)

 

eDonkey

85

(88 last week)

 

Ares

44

(45 last week)

 

BitTorrent

107

(108 last week)

 

 

 

 

 

Conversion for the Week (6 months)

 

 

 

FastTrack

0%

(0% last week)

 

Gnutella

2%

(2% last week)

 

Gnutella 2

31%

(32% last week)

 

eDonkey

30%

(31% last week)

 

Ares

18%

(19% last week)

 

BitTorrent

43%

(44% last week)

 

 

 

 

 

Conversion Index for the Week (6 months - Unprotected Title Conversion
Average =100)

 

FastTrack

0

(0 last week)

 

Gnutella

6

(6 last week)

 

Gnutella 2

146

(166 last week)

 

eDonkey

64

(67 last week)

 

Ares

40

(40 last week)

 

BitTorrent

93

(95 last week)

 

 

 

 

 

 

 

 

 

MACROVISION

 

 

 

 

 

 

 

Conversion for the Week

 

 

 

FastTrack

0%

(0% last week)

 

Gnutella

20%

(0% last week)

 

Gnutella 2 (Unprotected)

43%

(61% last week)

 

eDonkey

38%

(62% last week)

 

Ares (Uprotected)

67%

(69% last week)

 

BitTorrent

0%

(7% last week)

 

 

 

 

 

Conversion Index for the Week (Unprotected Title Conversion Average
=100)

 

FastTrack

0

(0 last week)

 

Gnutella

39

(0 last week)

 

Gnutella 2 (Unprotected)

92

(135 last week)

 

eDonkey

72

(133 last week)

 

Ares

153

(128 last week)

 

BitTorrent

0

(13 last week)

 

 

 

 

 

Average Conversion

 

 

 

FastTrack

4%

(4% last week)

 

Gnutella

6%

(6% last week)

 

Gnutella 2 (Unprotected)

25%

(25% last week)

 

eDonkey

18%

(18% last week)

 

Ares

49%

(49% last week)

 

BitTorrent

26%

(26% last week)

 

 

 

 

 

Average Conversion Index (Unprotected Title Conversion Average =100)

 

FastTrack

24

(24 last week)

 

Gnutella

17

(17 last week)

 

Gnutella 2 (Unprotected)

125

(134 last week)

 

eDonkey

46

(45 last week)

 

Ares (Uprotected)

107

(105 last week)

 

BitTorrent

59

(60 last week)

 

 

 

 

 

Conversion for the Week (6 months)

 

 

 

FastTrack

33%

(33% last week)

 

Gnutella

4%

(4% last week)

 

Gnutella 2 (Unprotected)

34%

(33% last week)

 

eDonkey

28%

(28% last week)

 

Ares (Uprotected)

49%

(49% last week)

 

BitTorrent

22%

(22% last week)

 

 

 

 

 

Conversion Index for the Week (6 months - Unprotected Title Conversion
Average =100)

 

FastTrack

77

(77 last week)

 

Gnutella

10

(9 last week)

 

Gnutella 2 (Unprotected)

156

(170 last week)

 

eDonkey

60

(60 last week)

 

Ares (Uprotected)

107

(105 last week)

 

BitTorrent

47

(47 last week)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please let me know if you have any questions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Regards,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lawrence

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Received on Fri Sep 14 2007 - 10:56:36 BST

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