Ares situation?

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Sat, 21 Jul 2007 01:02:30 -0700

Ty,

It looks like Danny's hash generator that creates the WMA/WMV popup stuff looks at both the "Gnutella Advertising" and "Ares Advertising" fields on Project Management. I started looking at the web analytics for our porn sites and noticed a surge in traffic that looked Hispanic. I kept looking around at different settings until finally I realized these were from your Ares decoys. Take the PARIS HILTON 2006-08-16 project, for example, which is sending out decoys for "paris hilton" searches with our porn popups (see http://pm.mediadefender.com/sonybmg/edit_project.php?project_id=250971). The WMA/WMVs are downloading fine, and the popups look great, but is this a screw-up on Danny's stuff or am I missing something?

I guess this explains the increase in DCa bandwidth use since you turned up the Ares promo decoying. Could this be part of what is swamping the Marketing Intel database? I'm not sure where Danny's hashing stuff sits or where you get other Ares Promo decoy settings.

Let me know if you want a lot of these porn projects turned down/off.

Thanks,

Ben
Received on Fri Sep 14 2007 - 10:56:07 BST

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