RE: P2P Monitoring Reslts - MediaDefender - July & August 2007 EMI

From: Octavio Herrera <>
Date: Thu, 16 Aug 2007 09:01:36 -0700

Neil, please select some tracks that qa can test on a regular basis so
that you know what to expect.


You are correct about the "slippery slope" of pushing the single issue.
Our project management team simply needs to stay on top of this. We
shouldn't make it Steff's problem.


Regarding emule... I agree that the multiple territories make it hard
for him to get us all the .met files but perhaps he can start by telling
you whether he is going out and getting a .met file from someplace or if
he is simply starting with the .met file that comes with the client.
You will need to work with QA on pointing him in the right direction of
.met files. For instance, months ago Tabish told me that the top
servers in the following "ALL" list were ours: Obviously I didn't tell steff that
these were ours. I simply told him that this was a list of all servers
and should be used for testing, that he should connect to kademlia, and
connect to the largest server available (ranked by users).


QA, can you verify if we are still the top servers ranked by users and
that this approach still gives us the best chance to hit hard on emule?
If not, please offer neil an alternative.




From: Neil Saxby
Sent: Thursday, August 16, 2007 7:44 AM
To: Rick Moreno; Ivan Kwok; Octavio Herrera; qa
Subject: RE: P2P Monitoring Reslts - MediaDefender - July & August 2007


Just spoke to Steff and assured him that we are looking to ramp up our
effectiveness on all networks.


Major concerns for them are:


1. ed2K (eMule)

2. WinMX

3. SoulSeek


I know there are some issue with SoulSeek atm and that these are being
ironed out so hopefully this shouldn't be an issue when the next results
come in.


I can ask them for eMule .mets if you think they would be useful at this
stage, but keep in mind that there will be several of these as they are
testing across multiple territories.


We discussed the issues with singles and Steff has suggested adjusting
their spoofing request sheet to include likely singles (as opposed to
first single). Do you think this would be helpful? The issue for them
is that they often start protection before any singles have been
discussed... The anti-piracy department do not currently have the
resources to revisit projects and alert us of singles that are on the
album. It is dangerous to discuss the fact that adding extra protection
to singles makes us more effective as EMI expect the same level of
protection to be applied to all tracks (regardless of the fact that the
majority of users are only looking for the single). Rick is now going
to send Steff details of all active projects on a weekly basis. I will
endeavor to verify this list on a weekly basis and let Rick know about
any singles I can identify.


If you have any other thoughts/questions please let me know and I'll
follow up with EMI.





From: Rick Moreno
Sent: Wednesday, August 15, 2007 9:19 PM
To: Ivan Kwok; Octavio Herrera; qa; Neil Saxby
Subject: RE: P2P Monitoring Reslts - MediaDefender - July & August 2007


We are adding more singles into the system.


Thank You,



From: Ivan Kwok
Sent: Wednesday, August 15, 2007 1:16 PM
To: Octavio Herrera; qa; Neil Saxby; Rick Moreno
Subject: RE: P2P Monitoring Reslts - MediaDefender - July & August 2007


The problem is a lot of tracks they tested are not marked as singles on
our PM.




From: Octavio Herrera
Sent: Wednesday, August 15, 2007 12:13 PM
To: qa; Neil Saxby; Rick Moreno
Subject: FW: P2P Monitoring Reslts - MediaDefender - July & August 2007
Importance: High


Team, please see the attached results. Let's make sure all emi
projects are set up correctly. I am seeing way too many fails on
gnutella. Also, are we even up on winmx?


Attached is the agreed methodology. They are testing themselves (not
using audible or bay). Neil will take the lead on getting info from
Steff regarding clients used, .met files, etc.






From: Hughes, Steffan []
Sent: Wednesday, August 15, 2007 11:08 AM
To: Octavio Herrera; Neil Saxby; Rick Moreno
Cc: Katz, Ruth
Subject: P2P Monitoring Reslts - MediaDefender - July & August 2007
Importance: High


Dear all,


Please find attached the P2P monitoring results for July - apologies, I
mistakenly thought I had already sent these to you. FYI - as we were
experimenting with various methodologies etc at the start of the month,
we will use these July results only as a general indication of the
protection levels.


Please also find attached the results from the 1st week of tests from
August - the format of the spreadsheet is still being worked on. Also,
now that our intern Richard has returned from holiday, the results will
find their way to you far faster from now on.


While some good results were seen in the attached results, they could be
vastly improved so can you please step up efforts to plug any holes


If you have any questions, queries or concerns - please don't hesitate
to contact us. I will be in touch regarding the credits proposal.


Many thanks & best regards,





Steffan Hughes EMI Music Anti Piracy

27 Wrights Lane London W8 5SW UK

Tel: +44 (0)20 7795 7397 Fax:+44 (0)20 7795 7398


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