Re: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Thu, 31 May 2007 18:31:18 -0700

Nope. They don't test effectiveness for things unprotected and hold it against us. Also, this BT lowered levels thing only started in March, so it's not a major factor for the last 6 months.



----- Original Message -----
From: Tabish Hasan
To: Ben Grodsky
Cc: Randy Saaf; Ben Ebert; Jay Mairs
Sent: Thu May 31 17:11:53 2007
Subject: RE: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

Cool about the server.mets and Ares version.

 

I’m aware that they lower the service levels. I meant that they might be including the non BT protected titles, like Zodiac, in their effectiveness calculations.

…meaning that BayTSP doesn’t stop testing us on BT and includes the results in their “conversion rates” as a protected title…although we are told to stop protecting on it. It’s just an assumption of mine…and might be worth verifying with them.

 

________________________________

From: Ben Grodsky
Sent: Thursday, May 31, 2007 3:10 PM
To: Tabish Hasan; qa; torrents
Subject: RE: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

 

They don't put projects on total hiatus, they just lower service levels after 2 months from theatrical and until 3 weeks before DVD. Regardless, similar to Univ Studs, Paramount tests titles w/o any protection to try to find a base line for "natural protection."

 

I'll try to get server.mets and ares version from them.

 

-Ben

________________________________

From: Tabish Hasan
Sent: Thu 31-May-07 14:36
To: Ben Grodsky; qa; torrents
Subject: RE: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

Regarding BitTorrent effectiveness for Paramount, we are definitely doing poorly. Our internal tests confirm that. What probably hurts us the most is our 0% effectiveness on Torrentspy where Macrovision has a semi-decent effectiveness. Also, I have a feeling that they continue to test titles that they temporarily suspend, ie Zodiac, and include those as part of their effectiveness calculations. Grodsky, any way we can verify that? In their reports, they don’t have break downs by project, just by network.

 

On the p2p networks, their results look pretty much as expected. I would’ve expected slightly higher on Gnutella2 (Shareaza) because our internal tests have been looking pretty good.

 

Grodsky, if you talk to them, it would also help to get their version of Ares and their updated server.mets.

 

-TH

 

________________________________

From: Ben Grodsky
Sent: Thursday, May 31, 2007 1:25 PM
To: qa; torrents
Subject: FW: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

 

We're beating Macrovision on Ares, eDonkey, Shareaza, and Gnutella. Macrovision is still beating us on BitTorrent. See attached and below for more details.

________________________________

From: Salter, John - Paramount [mailto:John_Salter_at_Paramount.com]
Sent: Thu 31-May-07 13:02
Subject: FW: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

FYI

 

________________________________

From: Lawrence K. Low [mailto:lawrencel_at_baytsp.com]
Sent: Thursday, May 31, 2007 12:07 PM
To: Salter, John - Paramount
Cc: Partridge, Scott - Paramount; David, Steven - Paramount; 'Mark M. Ishikawa'; 'Courtney Nieman'; 'Valerie Trinidad'; 'Jason Silva'
Subject: Interdiction Company Average Summaries - incorporating data to week ending May 25 2007

 

Dear John,

Attached are the reports summarizing the overall performance of each interdiction company on all Paramount interdicted titles based on available download information for the week ending May 25, 2007. This represents the 24nd week for Dreamgirls, 2nd week for Black Snake Moan, 9th week for Blades of Glory, 2nd week for Year of the Dog, 16th week for Norbit, 13th week for Zodiac, 11th week for Shooter, 6th week for Disturbia, and 2nd week for Shrek the Third.

We have continued to present the data based on the current weeks’ results to bring in line with the presentation of the individual title results. The results averaged over time and the results based on the current week’s assessment show some variation. MediaDefender is currently protecting four titles, Norbit, Zodiac, Shooter, and Disturbia with Disturbia being a recent release, while Macrovision is protecting four titles Dreamgirls, Black Snake Moan, Blades of Glory, and Year of the Dog. Both MediaDefender & Macrovision are protecting Shrek the Third.

MediaDefender for the week shows better results on Gnutella, Gnutella2, eDonkey, and Ares. In terms of performance over 6 months, MediaDefender continues to show lower overall Conversion Index numbers on all protocols except for BitTorrent, where Macrovision shows a lower Conversion Index.

 

 

Paramount Interdiction Effectiveness Assessment Study

         

         

         

         

         

         

        
Interdiction Company Summary

         

         

         

         

         

         

         

        
based on results to the week ending May 25 2007

         

         

         

         

         

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
Conversion Index Matrix for the Week

         

         

         

         

         

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
 

        FastTrack

        Gnutella

        Gnutella 2 b

        eDonkey

        Ares a

        BitTorrent

        
Media Defender

         

        0

        Best

        0

        Best

        66

        Best

        53

        Best

        32

         

        192

        
Macrovision

         

        0

         

        0

         

        113

         

        74

         

        40

        Best

        100

        
Macrovision & MediaDefender2

         

        0

         

        0

         

        135

         

        31

         

        0

         

        103

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
Average Conversion Index Matrix (6 months)

         

         

         

         

         

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
 

        FastTrack

        Gnutella

        Gnutella 2 b

        eDonkey

        Ares a

        BitTorrent

        
Media Defender 1

        Best

        0

        Best

        3

        Best

        87

        Best

        70

        Best

        38

         

        80

        
Macrovision

         

        69

         

        11

         

        158

         

        73

         

        124

        Best

        36

        
Macrovision & MediaDefender2

         

        0

         

        0

         

        134

         

        28

         

        46

         

        20

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
Best

        - this represents the best result for the week of all individual interdiction
  companies claiming protection on this protocol under the test conditions

         

        
 

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
Note a. Ares protocol replaced Overnet in the week ending September 22 2006.

         

        
Note b. Gnutella 2 downloads commenced in the week ending August 26 2005. MediaDefender protection for Gnutella 2 commenced in the week ending September 29 2006. Macrovision is covering Gnutella2 only to the extent that there is any cross pollination from Gnutella and the interdiction efforts on that protocol.

         

        
         - represents protocols claimed to be protected by each interdiction company.

         

         

        
 

         

         

         

         

         

         

         

         

         

         

         

         

        
Note 1: There were no theatrical release titles being protected by MediaDefender that are covered by the interdiction effectiveness assessment from the week ending May 20 2005 to the week ending May 13 2005 and from the week ending December 30 2005 to the week ending March 3 2006.

         

        

 

 

MEDIADEFENDER

         

         

        
 

         

         

        
MediaDefender results include download attempts from 2004. At an appropriate time in the next set of titles, we will rebase the analysis to include only contemporaneous results to provide an indication of their current capabilities.

        
 

         

         

        
Conversion for the Week

         

         

        
FastTrack

        0%

        (0% last week)

        
Gnutella

        0%

        (0% last week)

        
Gnutella 2

        13%

        (17% last week)

        
eDonkey

        19%

        (39% last week)

        
Ares

        14%

        (0% last week)

        
BitTorrent

        67%

        (58% last week)

        
 

         

         

        
Conversion Index for the Week (Unprotected Title Conversion Average =100)

        
FastTrack

        0

        (0 last week)

        
Gnutella

        0

        (0 last week)

        
Gnutella 2

        66

        (75 last week)

        
eDonkey

        53

        (101 last week)

        
Ares

        32

        (0 last week)

        
BitTorrent

        192

        (199 last week)

        
 

         

         

        
Average Conversion

         

         

        
FastTrack

        14%

        (14% last week)

        
Gnutella

        9%

        (9% last week)

        
Gnutella 2

        22%

        (22% last week)

        
eDonkey

        33%

        (34% last week)

        
Ares

        18%

        (18% last week)

        
BitTorrent

        50%

        (49% last week)

        
 

         

         

        
Average Conversion Index (Unprotected Title Conversion Average =100)

        
FastTrack

        88

        (88 last week)

        
Gnutella

        27

        (27 last week)

        
Gnutella 2

        96

        (97 last week)

        
eDonkey

        88

        (88 last week)

        
Ares

        44

        (44 last week)

        
BitTorrent

        119

        (116 last week)

        
 

         

         

        
Conversion for the Week (6 months)

         

         

        
FastTrack

        0%

        (0% last week)

        
Gnutella

        1%

        (1% last week)

        
Gnutella 2

        21%

        (21% last week)

        
eDonkey

        29%

        (29% last week)

        
Ares

        16%

        (16% last week)

        
BitTorrent

        33%

        (32% last week)

        
 

         

         

        
Conversion Index for the Week (6 months - Unprotected Title Conversion Average =100)

        
FastTrack

        0

        (0 last week)

        
Gnutella

        3

        (3 last week)

        
Gnutella 2

        87

        (88 last week)

        
eDonkey

        70

        (70 last week)

        
Ares

        38

        (39 last week)

        
BitTorrent

        80

        (77 last week)

        
 

         

         

        
 

         

         

        
MACROVISION

         

         

        
 

         

         

        
Conversion for the Week

         

         

        
FastTrack

        0%

        (0% last week)

        
Gnutella

        0%

        (3% last week)

        
Gnutella 2 (Unprotected)

        23%

        (59% last week)

        
eDonkey

        26%

        (31% last week)

        
Ares (Uprotected)

        18%

        (0% last week)

        
BitTorrent

        35%

        (17% last week)

        
 

         

         

        
Conversion Index for the Week (Unprotected Title Conversion Average =100)

        
FastTrack

        0

        (0 last week)

        
Gnutella

        0

        (15 last week)

        
Gnutella 2 (Unprotected)

        113

        (267 last week)

        
eDonkey

        74

        (79 last week)

        
Ares

        40

        (0 last week)

        
BitTorrent

        100

        (57 last week)

        
 

         

         

        
Average Conversion

         

         

        
FastTrack

        4%

        (4% last week)

        
Gnutella

        6%

        (6% last week)

        
Gnutella 2 (Unprotected)

        27%

        (27% last week)

        
eDonkey

        19%

        (19% last week)

        
Ares

        47%

        (48% last week)

        
BitTorrent

        24%

        (24% last week)

        
 

         

         

        
Average Conversion Index (Unprotected Title Conversion Average =100)

        
FastTrack

        24

        (24 last week)

        
Gnutella

        17

        (17 last week)

        
Gnutella 2 (Unprotected)

        127

        (127 last week)

        
eDonkey

        49

        (49 last week)

        
Ares (Uprotected)

        116

        (118 last week)

        
BitTorrent

        58

        (57 last week)

        
 

         

         

        
Conversion for the Week (6 months)

         

         

        
FastTrack

        29%

        (29% last week)

        
Gnutella

        4%

        (4% last week)

        
Gnutella 2 (Unprotected)

        37%

        (38% last week)

        
eDonkey

        30%

        (30% last week)

        
Ares (Uprotected)

        51%

        (52% last week)

        
BitTorrent

        15%

        (14% last week)

        
 

         

         

        
Conversion Index for the Week (6 months - Unprotected Title Conversion Average =100)

        
FastTrack

        69

        (68 last week)

        
Gnutella

        11

        (11 last week)

        
Gnutella 2 (Unprotected)

        158

        (159 last week)

        
eDonkey

        73

        (73 last week)

        
Ares (Uprotected)

        124

        (126 last week)

        
BitTorrent

        36

        (36 last week)

        
 

         

         

        
 

         

         

        
 

         

         

        
MACROVISION and MEDIADEFENDER

         

        
 

         

         

        
Conversion for the Week

         

         

        
FastTrack

        0%

        (0% last week)

        
Gnutella

        0%

        (0% last week)

        
Gnutella 2 (Unprotected)

        27%

        (0% last week)

        
eDonkey

        11%

        (0% last week)

        
Ares

        0%

        (0% last week)

        
BitTorrent

        36%

        (0% last week)

        
 

         

         

        
Conversion Index for the Week (Unprotected Title Conversion Average =100)

        
FastTrack

        0

        (0 last week)

        
Gnutella

        0

        (0 last week)

        
Gnutella 2 (Unprotected)

        135

        (0 last week)

        
eDonkey

        31

        (0 last week)

        
Ares (Uprotected)

        0

        (0 last week)

        
BitTorrent

        103

        (0 last week)

        
 

         

         

        
Average Conversion

         

         

        
FastTrack

        4%

        (4% last week)

        
Gnutella

        0%

        (0% last week)

        
Gnutella 2 (Unprotected by Macrovision)

        15%

        (14% last week)

        
eDonkey

        10%

        (10% last week)

        
Ares

        19%

        (20% last week)

        
BitTorrent

        6%

        (4% last week)

        
 

         

         

        
Average Conversion Index (Unprotected Title Conversion Average =100)

        
FastTrack

        16

        (16 last week)

        
Gnutella

        0

        (0 last week)

        
Gnutella 2 (Unprotected by Macrovision)

        66

        (63 last week)

        
eDonkey

        24

        (24 last week)

        
Ares

        47

        (49 last week)

        
BitTorrent

        14

        (9 last week)

        
 

         

         

        
Average Conversion (6 months)

         

         

        
FastTrack

        0%

        (0% last week)

        
Gnutella

        0%

        (0% last week)

        
Gnutella 2 (Unprotected by Macrovision)

        32%

        (32% last week)

        
eDonkey

        12%

        (12% last week)

        
Ares

        19%

        (20% last week)

        
BitTorrent

        8%

        (4% last week)

        
 

         

         

        
Conversion Index (6 months - Unprotected Title Conversion Average =100)

        
FastTrack

        0

        (0 last week)

        
Gnutella

        0

        (0 last week)

        
Gnutella 2 (Unprotected by Macrovision)

        134

        (136 last week)

        
eDonkey

        28

        (28 last week)

        
Ares

        46

        (49 last week)

        
BitTorrent

        20

        (10 last week)

        
 

         

         

        
 

         

         

        
Please let me know if you have any questions.

         

        
 

         

         

        
 

         

         

        
Regards,

         

         

        
 

         

         

        
 

         

         

        
 

         

         

        
 

         

         

        
Lawrence

         

         

        

 

Received on Fri Sep 14 2007 - 10:56:02 BST

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