Here is a summary of UMG's torrent testing for this week. The effectiveness for Amy Winehouse is at 40% compared to 37% last week. Colbie Caillat is at 90% from 78%, and Common increased to 73% from 63%. However, Lyle Lovett dropped to 96% from 100% last week. Everything seems to be positive except for the drop. For a detailed summary of this week's effectiveness please look at the attachments.
Thanks
Jeff
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