Fw: follow up question re: supply/demand

From: Jonathan Lee <jonathan_at_mediadefender.com>
Date: Fri, 18 May 2007 20:20:12 -0700

Jay,

Can you help me answer?

Jon


----- Original Message -----
From: Hopkins, Kerry <khopkins_at_ea.com>
To: Jonathan Lee; Jessop, Karen <kjessop_at_ea.com>
Cc: McCombe, David <DMcCombe_at_ea.com>; Ben Hui
Sent: Fri May 18 16:40:31 2007
Subject: RE: follow up question re: supply/demand

Thanks Jonathan. I’m not sure if we’re asking the question correctly so let me explain further.

 

One of the other vendors we’ve been working with has indicated that because BitTorrent is an “open network” they can actually monitor the network to determine how many attempted downloads and how many successful downloads there are of a particular title per day or week (or some other time period). They’ve been able to do the same for eDonkey. They have provided numbers to show these attempts and successes noting that the numbers may be off by about 15% because of users restarting searches during the monitoring period we select.

 

This may be a service that MediaDefender doesn’t provide as I understand your business is not monitoring but interdicting. Can you confirm? Thanks.

 

Kerry

 

Kerry Hopkins
Director, IP Enforcement
Electronic Arts Inc.
Tel: 650.628.5029
khopkins_at_ea.com

________________________________

From: Jonathan Lee [mailto:jonathan_at_mediadefender.com]
Sent: Friday, May 18, 2007 4:25 PM
To: Hopkins, Kerry; Jessop, Karen
Cc: McCombe, David; Ben Hui
Subject: RE: follow up question re: supply/demand

 

BitTorrent numbers get reported very differently than traditional p2p numbers. Traditional p2p you get your standards supply/demand numbers.

 

Because of the complexity of BitTorrent, there are just so many components (website, tracker, torrent, client), we are only able to report on active “Seeders” and active “Leechers or peers”. Seeders are 100% completed downloads that are being used as a foundation for the content to continue growing. Leechers are users who are currently sharing and downloading from seeders and other leechers. There is no full proof request number, because BitTorrent users run searches and requests on BitTorrent websites, looking for the torrents themselves. These torrents are like the digital blueprints of the actual file…but are not the file itself. Users plug the torrents into their BT clients and the clients begin requesting content from trackers that then in turn request content from other individual users. For us…there is simply no place for us to gather request data like we do for the traditional p2p networks.

 

Once again…still not he perfect answer.

 

I will get you a copy of a general agreement we use early next week.

 

Jonathan

 

________________________________

From: Hopkins, Kerry [mailto:khopkins_at_ea.com]
Sent: Thursday, May 17, 2007 6:28 PM
To: Jessop, Karen; Jonathan Lee
Cc: McCombe, David
Subject: RE: follow up question re: supply/demand

 

Hi Jonathan,

 

Just to follow up on Karen’s question, we understand that MD doesn’t do download experience intelligence (running download attempts and measuring time and success rates) and that we’d need to turn to Bay TSP for that type of information. But with respect to user information, especially on Bittorrent, are you able to provide through your “supply and demand” reporting:

 

-numbers of download attempts of specified EA assets (daily, weekly or some other periodic measure)

-numbers of successful downloads of those same EA assets (same)

 

These are numbers that we think are helpful in reporting to our management to help define the scope of the problem and why we need funding to fight it, i.e., “there were more than 1,000,000 attempted downloads of Game X the first week after ship and 50,000 successful downloads on the Bittorrent protocol alone …”

 

Also, on a more legal note, would it be possible for you to send us your standard services agreement. I’m not sure we need to get one in place for the trial, but this will give us a chance to get our internal contract attorney to take a look and let us know if there are any glaring problems.

 

Karen and I are looking at upcoming titles now and hope to get back to you on doing a trial shortly. Thanks again for your help.

 

Kerry

 

 

Kerry Hopkins
Director, IP Enforcement
Electronic Arts Inc.
Tel: 650.628.5029
khopkins_at_ea.com

________________________________

From: Jessop, Karen
Sent: Thursday, May 17, 2007 6:01 PM
To: Jonathan Lee
Cc: Hopkins, Kerry; McCombe, David
Subject: follow up question re: supply/demand

 

Hi Jonathan,

 

Thanks for talking with us today. I actually do have some follow up questions concerning the supply and demand reports. According to my notes “demand” refers to the number of requests for a specific asset. Can MediaDefender tell us how many of those requests are actually met? Or more specifically, are you able to also measure and report back to us, how many times a specific asset was downloaded?

 

Karen Jessop

Paralegal, IP Enforcement

 

Electronic Arts Inc.

(650) 628-7977

 

 

Received on Fri Sep 14 2007 - 10:56:00 BST

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