RE: Next steps with testing.

From: Ben Ebert <ben_at_mediadefender.com>
Date: Wed, 20 Jun 2007 16:01:28 -0700

Yes, we have people to do this, the hard part (data collection) is
already done. We want to redo Leo's downloader and Gnutella shouldn't
be a problem. Everything looks good, we'll just need to coordinate
whatever isn't found on Ares with the programs on other networks.

 

________________________________

From: Randy Saaf
Sent: Wednesday, June 20, 2007 3:44 PM
To: Ben Grodsky; Jay Mairs; Ben Ebert
Cc: Octavio Herrera
Subject: RE: Next steps with testing.

 

Keep in mind that we will probably use Ivan's downloader for Ares and
that will give us most of the hashes. We will use the regular emule and
limewire client for the other downloads. I do not expect too many
hashes will be on Limewire and not on Ares.

 

________________________________

From: Ben Grodsky
Sent: Wednesday, June 20, 2007 1:15 PM
To: Jay Mairs; Randy Saaf; Ben Ebert
Cc: Octavio Herrera
Subject: FW: Next steps with testing.

 

Ben/Jay-- Do you already have someone in mind to make/tweak the
downloaders? For eDonkey, you decided to scrap whatever Leo did. For
Ares and Gnutella, I think you said we may have something for these
networks.

 

Randy -- Barring a few typos (subject-verb agreement), I agree that this
seems to reflect what we discussed in the phone call with Chris Bell
last week. He still needs to send us the actual 100 artist list.

 

Ben -- here are the relevant parts of the attachment:

 

Goal of the Test:

 

Universal wishes to determine a new product configuration's impact on
piracy over the course of a few months. Specifically, it seeks to
answer two questions: 1) does the new configuration lead to an increase
in pirate copy supply and 2) what percentage of the pirate copy supply
does the new configuration become. Testing will begin approximately
one month prior to release of the new configuration so that a baseline
can be set for pirate copy supply.

 

Definitions:

 

"Search Pair" consists of a matched artist and track name that will be
used for searching and data collection. Search pairs shall include
common alternative spellings and misspellings, so long as they are
included at the start of the test (new spellings shall not be added
mid-test).

 

"Test Period" begins the date that MediaDefender begins collecting data
under this agreement and continues until the date when Universal
requests the cessation of the data collection. The Test Period shall
last no less than five calendar months. The Test Period shall begin
once Universal delivers the artist/track title list to MediaDefender.

 

Statement of Work:

 

MediaDefender:

 

1. Using a list of 100 artist/track title pairs, MediaDefender will
collect data, on at least a weekly basis, about the availability of
unique file hashes observed on the Gnutella, eDonkey, and Ares/Wares P2P
networks during the Test Period. Availability means the number of
people sharing each hash on a given network.
2. MediaDefender will record for each unique file hash
corresponding to a Search Pair:

        1. Artist name.
        2. Track name.
        3. P2P network.
        4. File hash value.
        5. Number of users shown sharing that file hash.
        6. Date and time stamp.

3. MediaDefender will report no less than weekly, data collected.
Reports will be in a format mutually developed between Universal and
MediaDefender.
4. MediaDefender will download representative file from a given
unique hash and provide Universal with the downloaded file via a FTP
service provided by Universal for this purpose. Files shall be mapped
to collected data using a mutually agreed upon scheme.
5. MediaDefender will not be obligated to download all
representative files from the initial round of collected hashes provided
that MediaDefender does download a sample of ten or more such files in
order to verify process effectiveness and proper automated file-to-data
mapping procedures are in place.
6. While repeated downloads of a given file hash will not be
required, continued data reporting of the file hash's presence and the
number of users offering that file is required.
7. Generally, MediaDefender will perform its work with the
Universal goals describe above in mind. If at any time MediaDefender
believes that there is a problem that will interfere with data
collection or with Universal's goals, it will immediately notify
Universal.

Universal:

 

1. Universal will provide a list of 100 artist/track pairs ("Search
Pairs") covering a mix genres, sales levels, and catalog status.

 

________________________________

From: Randy Saaf
Sent: Wed 20-Jun-07 13:00
To: Ben Grodsky; Jay Mairs
Subject: FW: Next steps with testing.

This looks good to me. Let me know if you want to change or add
anything.

 

________________________________

From: Bell, Christopher [mailto:christopher.bell_at_umusic.com]
Sent: Wednesday, June 13, 2007 6:30 PM
To: Randy Saaf; Octavio Herrera
Subject: Re: Next steps with testing.

 

Attached is the test overview and statement of work draft that I
mentioned earlier. Can you take a look and let me know if that's
acceptable. I think it's consistent with what we discussed, but it's a
bit more precise. Let me know if there's anything we need to discuss.

Thanks,
Chris

--
| Christopher J Bell | Advanced Technology | Universal Music Group eLabs
| christopher.bell_at_umusic.com | 310.865.8495 | 310.865.9950 (fax)
________________________________
From: Randy Saaf <randy_at_mediadefender.com>
Date: Sat, 9 Jun 2007 13:46:42 -0700
To: "Bell, Christopher" <Christopher.Bell_at_umusic.com>, Octavio Herrera
<octavio_at_mediadefender.com>
Conversation: Next steps with testing.
Subject: Re: Next steps with testing.
Thanks. Sounds good.
----- Original Message -----
From: Bell, Christopher <christopher.bell_at_umusic.com>
To: Randy Saaf; Octavio Herrera
Sent: Sat Jun 09 13:21:37 2007
Subject: Next steps with testing.
Randy,
Thanks for the call yesterday.  I'm going to be on the road next week
but
Chris H will reach out early in the week with a proposed document which
can
hopefully serve as the basis for a simply agreement covering this
project.
I'm focused on getting the artist/track search pairs as soon as
possible,
but we're at least a week away from being able to deliver that to you.
Best,
Chris
--
| Christopher J Bell | Advanced Technology | Universal Music Group eLabs
| christopher.bell_at_umusic.com | 310.865.8495 | 310.865.9950 (fax)
Received on Fri Sep 14 2007 - 10:56:00 BST

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