(no subject)

From: Benjamin, David <David.Benjamin_at_umusic.com>
Date: Wed, 5 Sep 2007 19:57:37 -0400

#s on some of the locker links and a wild guess on the others. Ethan can review with you.

----- Original Message -----
From: Ben Grodsky <grodsky_at_mediadefender.com>
To: Benjamin, David; Randy Saaf <randy_at_mediadefender.com>; Karp, Ethan
Cc: Jay Mairs <jay_at_mediadefender.com>; Octavio Herrera <octavio_at_mediadefender.com>; Gilberto Vargas <gilberto_at_mediadefender.com>
Sent: Wed Sep 05 19:55:20 2007
Subject: Re:

David,

Based on what is the 300-400 download per locker figure?

The new spoofs seem to be quite a bit stickier on p2p networks (including BitTorrent). We would like to continue with these kinds of new spoofs as much as possible with you.

What is the next high-profile release for UMG? Could we expect to get an advanced copy of that?

Thanks,
Ben


----- Original Message -----
From: Benjamin, David <David.Benjamin_at_umusic.com>
To: Randy Saaf; Karp, Ethan <Ethan.Karp_at_umusic.com>
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Sent: Wed Sep 05 16:48:36 2007
Subject: Re:

We have already actioned over 1000 lockers links on Kanye and over 1100 on 50.
We are estimating 300-400 downloads per link.
 How do we take those download into account. What about bit torrent.
How have the new spoofs been received.

----- Original Message -----
From: Randy Saaf <randy_at_mediadefender.com>
To: Karp, Ethan; Benjamin, David
Cc: Jay Mairs <jay_at_mediadefender.com>; Octavio Herrera <octavio_at_mediadefender.com>; Ben Grodsky <grodsky_at_mediadefender.com>; Gilberto Vargas <gilberto_at_mediadefender.com>
Sent: Wed Sep 05 19:42:46 2007
Subject: RE:

Hi Ethan:



I think you can infer a number of things from the early data. 50 Cent does seem to have a “deeper” record and Kanye is more top-heavy at this point. However, Kanye had a song that went from nothing to 16 in a couple days. 50’s top song is only at 26. Kanye’s top two songs are at 40 and 47 which is a significant percentage above 50’s.



Both albums leaked around the same time, and there was significant activity around Kanye. Not much changed with 50 activity post leak. Either people were not chomping at the bit for the 50 cent leak, they already have the 5 songs they wanted because they have been out there months, or people have not generally realized it has leaked yet.



This might be a classic battle of a deep album vs. a single heavy album.



Cheers,

Randy



________________________________

From: Karp, Ethan [mailto:Ethan.Karp_at_umusic.com]
Sent: Wednesday, September 05, 2007 1:41 PM
To: Randy Saaf; Benjamin, David
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject: RE:



Thanks for putting this together-- so you're saying that the 50 Cent release seems to be a "deeper" record in terms of popular tracks on p2p but that Kanye's is more top-heavy, atleast at this point?



________________________________

From: Randy Saaf [mailto:randy_at_mediadefender.com]
Sent: Tuesday, September 04, 2007 9:22 PM
To: Benjamin, David; Karp, Ethan; Bell, Christopher; Horton, Christopher
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject:

Hi David:



I wanted to follow up on your data questions from last week using our new system. As you can see from these charts I generated at mi.mediadefender.com there was not much new activity with 50 Cent, but Kanye saw some good activity. Kanye’s two singles are very very popular. At the bottom of the email, I put in a chart for Fergie for a relative comparison. If they theory is that singles sell albums, then Kanye should outsell Fergie and should kill 50 Cent. 50 has more songs that are a little popular but no blow out singles.



I also included a graph of the Kanye album post leak with the singles removed. I did this because the singles can drown out the granularity of the non-singles. You can really see his songs Bittersweet and Barry Bonds take off past the other songs.



There are not very many days of data yet, so no conclusions should be drawn. Also, the charts are a lot easier to look at online. I encourage everyone to play with the system. Gilbert (CCed on this email) is available for as much customer support as you need.



Cheers,

Randy















Kanye’s album data with the singles removed. Bittersweet blew up from nothing to a pretty good score.













Received on Fri Sep 14 2007 - 10:55:59 BST

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