Article: MySpace Launches 'Take Down, Stay Down' Video Filter (Audible Magic)

From: Tabish Hasan <>
Date: Fri, 11 May 2007 14:11:37 -0700

In case it's of relevance to any of you....

MySpace Launches 'Take Down, Stay Down' Video Filter
May 11, 2007 - Digital and Mobile


By Antony Bruno, Denver

MySpace has introduced new technology into the service that prevents
members from reposting videos that have previously been removed for
copyright reasons.

Called "Take Down, Stay Down," the feature creates a digital fingerprint
of any video that has been taken down at copyright holders' request. It
then places that fingerprint into a filter that will block any other
user from uploading that same video in the future.

Content owners have long complained that members of services like
YouTube and MySpace simply repost videos that they have previously
demanded be taken down, resulting in an endless cat-and-mouse game that
they rarely win.

The digital fingerprinting and filtering technology used for the service
is provided by Audible Magic.
Received on Fri Sep 14 2007 - 10:55:59 BST

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