RE: web analytics

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Sun, 5 Aug 2007 21:28:58 -0700

Compete.com offers a service substantially similar to Alexa.com and Quantcast.com, but different from what a standard website's analytics package measures. Compete.com uses a toolbar to track users and from that sample they extrapolate internet trends. Compete.com claims to have over 2,000,000 users using their toolbars and browser plug-ins to help them sample US internet traffic patters. Compete.com has the right basic trend for the sites that I monitor closely (p2ppromo.com, enterallsites.com and youfling.com), but their data seems to be inflated by 2-3x, which suggests to me that their normalizing algorithm to extrapolate US internet traffic from their toolbar user install-base overlaps substantially with the p2p audience.
 
Compete.com ranking comparison to Alexa and Quantcast for sites of interest.

1.
        Google - Alexa 3; Compete 2; Quantcast 2
2.
        Yahoo - Alexa 1; Compete 1; Quantcast 1
3.
        ArtistDirect - Alexa 2,896; Compete 805; Quantcast 652
4.
        p2ppromo.com - Alexa 44,310; Compete 9,935; Quantcast 20,247
5.
        enterallsites.com - Alexa 42,484; Compete 15,980; Quantcast 40,143
6.
        youfling.com - Alexa 175,352; Compete 647,760; Quantcast 669,129

Compete.com seems like another good website for ranking general internet popularity of a website and offers some features that are slightly different from QuantCast (good for figuring out demographic info) and Alexa (good for figuring out international site distribution). Compete.com adds to this mix info about the average users' time on site and other info of that type in their "Engagement" section, which may help assess a site's value.

-Ben

________________________________

From: Ben Grodsky
Sent: Fri 03-Aug-07 15:21
To: Randy Saaf; Jay Mairs; Ty Heath; Ivan Kwok (gmail)
Cc: Michael Potts
Subject: RE: web analytics

Randy,
 
Cool. I'll check out complete.com and report back. The two that I've used are just Statcounter and Google Analytics. Statcounter gives similar data to google, and they only log the last 500 hits in detail, but they log in real time which lets you see what's happening right now. Google has let me log over 10 million hits and Google can query that data for reports within seconds.
 
-Ben

________________________________

From: Randy Saaf
Sent: Fri 03-Aug-07 14:30
To: Jay Mairs; Ben Grodsky; Ty Heath; Ivan Kwok (gmail)
Cc: Michael Potts
Subject: web analytics

Ben:

 

Has anyone heard of this company Compete for web analytics? They seem to be giving away a lot of tools. Please see how it stacks up with Google analytics for tracking miivi.

 

http://www.compete.com/

 

R
Received on Fri Sep 14 2007 - 10:55:56 BST

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