RE:

From: Karp, Ethan <Ethan.Karp_at_umusic.com>
Date: Thu, 6 Sep 2007 10:33:10 -0400

We should discuss these issues on next Tuesday's monthly update call.

________________________________

From: Randy Saaf [mailto:randy_at_mediadefender.com]
Sent: Wednesday, September 05, 2007 8:14 PM
To: Benjamin, David; Karp, Ethan
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject: RE:

Ok. Thanks. We will get on it.

 

________________________________

From: Benjamin, David [mailto:David.Benjamin_at_umusic.com]
Sent: Wednesday, September 05, 2007 5:07 PM
To: Randy Saaf; Karp, Ethan
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject: Re:

 

Chamillionaire just leaked. We were only protecting 2 tracks. I think
the entire album has been added.
This might be a good album for the new spoofs.

----- Original Message -----
From: Randy Saaf <randy_at_mediadefender.com>
To: Benjamin, David; Karp, Ethan
Cc: Jay Mairs <jay_at_mediadefender.com>; Octavio Herrera
<octavio_at_mediadefender.com>; Ben Grodsky <grodsky_at_mediadefender.com>;
Gilberto Vargas <gilberto_at_mediadefender.com>
Sent: Wed Sep 05 20:02:18 2007
Subject: RE:

The data system does not take lockers into account. There is just no
way for us to take lockers into account because the downloading is
happening from a central server. I would assume that the locker sites
affect p2p traffic the same for each artist, so I think the relative
comparisons are still valid. We also are not measuring bit torrent for
the marketing intelligent system. We can't see the requests since they
are going to a central server. Again, I think that Bit Torrent will
affect most songs on p2p similarly, so it will not skew the relative
numbers.

We hope that they MI system is not just seen as a measure of piracy, but
as a tool for making marketing decisions and understanding raw
unsolicited online consumption.

We are pushing our millions of copies of the new spoofs. It is going
well so far.

________________________________

From: Benjamin, David [mailto:David.Benjamin_at_umusic.com]
Sent: Wednesday, September 05, 2007 4:49 PM
To: Randy Saaf; Karp, Ethan
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject: Re:

We have already actioned over 1000 lockers links on Kanye and over 1100
on 50.
We are estimating 300-400 downloads per link.
 How do we take those download into account. What about bit torrent.
How have the new spoofs been received.

----- Original Message -----
From: Randy Saaf <randy_at_mediadefender.com>
To: Karp, Ethan; Benjamin, David
Cc: Jay Mairs <jay_at_mediadefender.com>; Octavio Herrera
<octavio_at_mediadefender.com>; Ben Grodsky <grodsky_at_mediadefender.com>;
Gilberto Vargas <gilberto_at_mediadefender.com>
Sent: Wed Sep 05 19:42:46 2007
Subject: RE:

Hi Ethan:

I think you can infer a number of things from the early data. 50 Cent
does seem to have a "deeper" record and Kanye is more top-heavy at this
point. However, Kanye had a song that went from nothing to 16 in a
couple days. 50's top song is only at 26. Kanye's top two songs are at
40 and 47 which is a significant percentage above 50's.

Both albums leaked around the same time, and there was significant
activity around Kanye. Not much changed with 50 activity post leak.
Either people were not chomping at the bit for the 50 cent leak, they
already have the 5 songs they wanted because they have been out there
months, or people have not generally realized it has leaked yet.

This might be a classic battle of a deep album vs. a single heavy album.

Cheers,

Randy

________________________________

From: Karp, Ethan [mailto:Ethan.Karp_at_umusic.com]
Sent: Wednesday, September 05, 2007 1:41 PM
To: Randy Saaf; Benjamin, David
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject: RE:

Thanks for putting this together-- so you're saying that the 50 Cent
release seems to be a "deeper" record in terms of popular tracks on p2p
but that Kanye's is more top-heavy, atleast at this point?

________________________________

From: Randy Saaf [mailto:randy_at_mediadefender.com]
Sent: Tuesday, September 04, 2007 9:22 PM
To: Benjamin, David; Karp, Ethan; Bell, Christopher; Horton, Christopher
Cc: Jay Mairs; Octavio Herrera; Ben Grodsky; Gilberto Vargas
Subject:

Hi David:

I wanted to follow up on your data questions from last week using our
new system. As you can see from these charts I generated at
mi.mediadefender.com there was not much new activity with 50 Cent, but
Kanye saw some good activity. Kanye's two singles are very very
popular. At the bottom of the email, I put in a chart for Fergie for a
relative comparison. If they theory is that singles sell albums, then
Kanye should outsell Fergie and should kill 50 Cent. 50 has more songs
that are a little popular but no blow out singles.

I also included a graph of the Kanye album post leak with the singles
removed. I did this because the singles can drown out the granularity
of the non-singles. You can really see his songs Bittersweet and Barry
Bonds take off past the other songs.

There are not very many days of data yet, so no conclusions should be
drawn. Also, the charts are a lot easier to look at online. I
encourage everyone to play with the system. Gilbert (CCed on this
email) is available for as much customer support as you need.

Cheers,

Randy

Kanye's album data with the singles removed. Bittersweet blew up from
nothing to a pretty good score.
Received on Fri Sep 14 2007 - 10:55:55 BST

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