RE: Timbaland Marketing Intel GeoIPs

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Fri, 13 Apr 2007 09:45:17 -0700

Andrew,
 
Where are we with the Timbaland GeoIP stuff? I need to know when to tell UMGI we can show them some processed data about the daily geographic Timbaland trends per track. If the data is all in a data base someplace, I can have someone else query it and generate a fancy-shmancy report in Excel.
 
Thanks,
Ben

________________________________

From: Andrew Kim
Sent: Mon 02-Apr-07 11:29
To: Ben Grodsky
Subject: RE: Timbaland Marketing Intel GeoIPs

Hey Ben,
 
I haven't started doing any of the geo ip stuff yet. Was going to start that today. Hopefully I will have a database in a few days. I don't know how long it will take to process all the data.
 
Andrew

________________________________

From: Ben Grodsky
Sent: Mon 4/2/2007 11:19 AM
To: Andrew Kim
Cc: Jay Mairs
Subject: Timbaland Marketing Intel GeoIPs

Andrew,
 
Remember the Timbaland tracks you were tracking? Would you be able to do the geo IP look-up stuff for each track over one week periods (e.g., April 1-7; April 8-14) as far back as you have IPs for those tracks and put all that info into a database someplace that reporters/Arthur could query? Ideally the end-product for the client would be an XLS for each week of data with one tab for each track showing the geographic break down (country-level, count, %) by IPs.
 
Let me know what parts are possible without additional development. Once you create the database, someone else (probably Arthur) will be able to query it to generate the actual report.
 
Thanks,
Ben
 
________________________________

From: Ben Grodsky
Sent: Mon 02-Apr-07 11:07
To: Denby, Mark; Octavio Herrera
Subject: RE: Timbo

Mark,
 
To look up the IPs we have the Timbaland tracks going through our Business Intelligence data collection system, which we're still developing. We don't have automated tools for this system yet which would calculate the geographic location of IPs the way we're going to for you on this. So, while we can generate this for you by running numerous data base queries and other calculations, this is very intensive manually.
 
With that said, for how long a period of time did you want us to track this special project? We'd prefer not to make this a weekly report, as it is by no means standard -- we're probably going to generate a large excel sheet for you with tabs for each track and geographic break downs including counts and percents, so you can see the data as our system logged the IPs. But, we will certainly generate this for you as often as you would like.
 
-Ben

________________________________

From: Denby, Mark [mailto:Mark.Denby_at_umusic.com]
Sent: Mon 02-Apr-07 10:38
To: Ben Grodsky; Octavio Herrera
Subject: RE: Timbo

That would be great. Can this be a weekly standard report?

________________________________

From: Ben Grodsky [mailto:grodsky_at_mediadefender.com]
Sent: 02 April 2007 18:30
To: Denby, Mark; Octavio Herrera
Subject: RE: Timbo

 

Mark,

 

We can prepare something for you within 48 hours of when you'd like it. Would you like a first pass some time on Wednesday?

 

Thanks,

Ben

________________________________

From: Denby, Mark [mailto:Mark.Denby_at_umusic.com]
Sent: Mon 02-Apr-07 10:24
To: Ben Grodsky; Octavio Herrera
Subject: RE: Timbo

Hi Guys,

 

When are we going to see first data for this?

 

Mark

________________________________

From: Ben Grodsky [mailto:grodsky_at_mediadefender.com]
Sent: 14 March 2007 15:20
To: Denby, Mark; Octavio Herrera
Subject: Re: Timbo

 

No problem Mark. This should be quite an educational experiment. I saw you're other email with the corrected info. No worries.

-Ben

----- Original Message -----
From: Denby, Mark <Mark.Denby_at_umusic.com>
To: Octavio Herrera; Ben Grodsky
Sent: Wed Mar 14 04:22:29 2007
Subject: FW: Timbo

Here are the album details for our monitoring experiment.

Give me a call if you have any questions but I assume you can now get this set up?

Thanks,

Mark

Artist: Timbaland

Album Title: Shock Value

Release Date: 26th March 2007

Tracklisting:

01 OH TIMBALAND

02 GIVE IT TO ME FEAT NELLY FURTADO & JUSTIN TIMBERLAKE

(This is the single that is locked to the album. This will be released as a separate single product on 2nd April for approx 4 weeks)

03 RELEASE FEAT JUSTIN TIMBERLAKE

04 THE WAY I ARE FEAT KERI HILSON & D.O.E.

05 BOUNCE FEAT DR. DRE, MISSY ELLIOTT & JUSTIN TIMBERLAKE

06 COME AND GET ME FEAT 50 CENT & TONY YAYO

07 KILL YOURSELF FEAT SEBASTIAN & ATTITUDE

08 BOARDMEETING FEAT MAGOO

09 FANTASY FEAT MONEY

10 SCREAM FEAT KERI HILSON & NICOLE SCHERZINGER

11 MISCOMMUNICATION FEAT KERI HILSON & SEBASTIAN

12 BOMBAY FEAT AMAR & JIM BEANZ

13 THROW IT ON ME FEAT THE HIVES

14 TIME FEAT SHE WANTS REVENGE

15 ONE AND ONLY FEAT FALLOUT BOY

16 APOLOGIZE FEAT ONE REPUBLIC

17 2 MAN SHOW FEAT ELTON JOHN

18 Hello featuring Keri Hilson & Attitude (Intl bonus track)

*Please note the UK have 19 tracks - their bonus track is Come Around feat M.I.A

________________________________

From: Land, Tom
Sent: 14 March 2007 11:10
To: Denby, Mark
Subject: RE: Timbo

Shock Value

________________________________

From: Denby, Mark
Sent: 14 March 2007 11:00
To: Land, Tom
Subject: RE: Timbo

Sorry dude, what is the album title?

________________________________

From: Land, Tom
Sent: 14 March 2007 10:29
To: Denby, Mark
Subject: RE: Timbo

Yes sir!!

________________________________

From: Denby, Mark
Sent: 14 March 2007 10:28
To: Land, Tom
Subject: RE: Timbo

Thanks man.

Just to confirm, track 2 is the single that will be locked, right?

________________________________

From: Land, Tom
Sent: 14 March 2007 10:15
To: Denby, Mark
Subject: Timbo

Here u go:

01 OH TIMBALAND

02 GIVE IT TO ME FEAT NELLY FURTADO & JUSTIN TIMBERLAKE

03 RELEASE FEAT JUSTIN TIMBERLAKE

04 THE WAY I ARE FEAT KERI HILSON & D.O.E.

05 BOUNCE FEAT DR. DRE, MISSY ELLIOTT & JUSTIN TIMBERLAKE

06 COME AND GET ME FEAT 50 CENT & TONY YAYO

07 KILL YOURSELF FEAT SEBASTIAN & ATTITUDE

08 BOARDMEETING FEAT MAGOO

09 FANTASY FEAT MONEY

10 SCREAM FEAT KERI HILSON & NICOLE SCHERZINGER

11 MISCOMMUNICATION FEAT KERI HILSON & SEBASTIAN

12 BOMBAY FEAT AMAR & JIM BEANZ

13 THROW IT ON ME FEAT THE HIVES

14 TIME FEAT SHE WANTS REVENGE

15 ONE AND ONLY FEAT FALLOUT BOY

16 APOLOGIZE FEAT ONE REPUBLIC

17 2 MAN SHOW FEAT ELTON JOHN

18. Hello featuring Keri Hilson & Attitude (Intl bonus track)

Please note the UK have 19 tracks - their bonus track is Come Around feat M.I.A

Best

Tom

International Marketing Manager - Interscope A&M Geffen

Universal Music Group Intl

364-366 Kensington High Street

London

W14 8NS

Tel: +44 20 7471 5659

Fax: +44 20 7471 5692

Mob: +44 7810 65 75 58

email: tom.land_at_umusic.com <mailto:tom.land_at_umusic.com>

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Received on Fri Sep 14 2007 - 10:55:55 BST

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