RE: break.com

From: Randy Saaf <randy_at_mediadefender.com>
Date: Wed, 11 Jul 2007 17:18:59 -0700

Another talking point here in the office is if we should keep miivi.com.
There are now 1,000,000 pages returned for miivi on Google. Most of it
is the bad press from the bull shit rumor started by some bit torrent
sites. However, is there something to be said for having a substantial
presence on google, as we hope that videos posted on Miivi will get
indexed by google.

We are leaning toward dumping the URL and just re-launching with a new
URL? Are we being too hasty because you can't buy 1,000,000 pages
linking to you in Google returns. Our next launch will have a
considerable more PR thought put into it. Since the original negative
story was a complete fabrication, we are going to address it head on. A
ton of these tech blog reporters who contacted me are dying to know what
miivi really was, so this sets us up for a good publicized launch. What
do you think?

-----Original Message-----
From: Michael Potts [mailto:Michael.Potts_at_ARTISTdirect.com]
Sent: Wednesday, July 11, 2007 4:47 PM
To: Randy Saaf
Cc: Jay Mairs; Ben Grodsky
Subject: RE: break.com

Randy,
 
The recent numbers I've seen for Break have it at about 3.6mm uniques US
& 5.8mm uniques Worldwide. That's in comparison to our site which is
2.2mm uniques US and 5.6mm uniques Worldwide. That's our site only and
not the network. I see the discrepancy between Alexa and Quantcast.
Alexa is too high and Quantcast is too low. The real numbers are more
than likely somehow in the middle. I compared the traffic score in
Alexa to some other sites that I can see the numbers for in comScore and
they list Break as being higher in Alexa than some of those sites, which
are actually much higher in comScore. Also, Break.com has some other
properties that could be getting factored in Alexa, although they
shouldn't be. I hope this helps. Thanks.
 
- Michael

        -----Original Message-----
        From: Randy Saaf [mailto:randy_at_mediadefender.com]
        Sent: Wed 7/11/2007 4:22 PM
        To: Michael Potts
        Cc: Jay Mairs; Ben Grodsky
        Subject: break.com
        
        

        Michael:

         

        Can you pull the traffic numbers from for break.com? Let me
know how they look relative to artistdirect.com? We have a meeting with
them next week. I have looked at quantcast and alexa and they both give
opposite answers to the traffic. Thanks.

         

        R
Received on Fri Sep 14 2007 - 10:55:55 BST

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