RE: Company

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Sun, 29 Jul 2007 22:02:53 -0700

I can't offer too much technical insight, so I decided to snoop around a lot and find business info about Mercora: Mercora in the news, whois info, corporate officers' info, corporate funding info, etc.
 
http://en.wikipedia.org/wiki/Mercora (explains a bit about p2p streaming from users who install the app. their business model involves selling contextual ads to people listening to advertiser specified artists/songs. Mercora has licensing deals for the music -- it really is legit. They're technology basically DRM wraps song files in WMA format.)
 
http://www.wired.com/entertainment/music/news/2003/10/60660 (Wired article about the company's startup and some info about their WMA wrapping tech and what the connection is to p2p.)
 
Domain registered 2003-05-10 and expires 2009-05-10
Date of Incorporation/Qualification: 9/5/2003
State or Country of Incorporation: DELAWARE
Registered Agent: C T CORPORATION SYSTEM
Registered Office: 818 WEST SEVENTH ST
 LOS ANGELES, CA 90017
Tax Basis: STOCK
Corporation Number: 2436055
Statement of Officers File Number: 0733572
Statement of Officers File Date: 10/6/2004

Officers, Directors: SRIVATS SAMPATH, PRESIDENT (Listed as Admin contact on Whois, former CEO and founder of McAfee. Moved from Oregon in 1998 to California. In California, Srivats and his wife Renuka bought beach-front property for $3.0MM in Aptos [1 hr from Mercora headquarters] and another home 15 minutes from Mercora headquarters in San Jose for $775k. A picture of Srivats is available at http://www.digitalhollywood.com/%231BBlkSessions/BBWed13.html. Info about some of the patents filed in his name inter alia are at http://www.google.com/patents?q=Srivats+Sampath&btnG=Search+Patents -- these are mostly for computer security things from McAfee)
http://www.mercora.com/team.asp (has info about other Key people at Mercora)
  Admin Address........ 5440 Arezzo Drive
  Admin Address........ San Jose, CA 95138
  Admin Email.......... srivatssampath_at_hotmail.com
  Admin Phone.......... 408-844-8190 Ext 224

Tech Name............ Ali Shahid (VP of Engineering -- http://finance.google.com/finance?cid=200938)
  Tech Address......... 3970 Freedom Circle
  Tech Address......... Santa Clara, CA 94536
  Tech Email........... shahid_at_mercora.com
  Tech Phone........... 408-844-8190 Ext 222
  Tech Fax............. 408-844-8191

Information about their funding:

DELAWARE SECRETARY OF STATE, UCC RECORD
Debtors: MERCORA, INC.
Debtor Address: MERCORA, INC.
                3970 FREEDOM CIRCLE
                SANTA CLARA, CA 95054
                DUNS: 140471942
Secured Parties: SILICON VALLEY BANK
Secured Party Address: SILICON VALLEY BANK
                       3003 TASMAN DRIVE
                       SANTA CLARA, CA 95054
Filing Type: INITIAL FILING
Filing Date: 10/31/2006
Filing Time: 10:53AM
Filing Number: 6378841 1
Filing Office: SECRETARY OF STATE/UCC DIVISION
               FEDERAL & DUKE OF YORK STS
               DOVER, DE 19901
Collateral: ACCOUNT(S) INCLUDING PROCEEDS AND PRODUCTS; EQUIPMENT INCLUDING PROCEEDS AND PRODUCTS; INVENTORY INCLUDING PROCEEDS AND PRODUCTS; CONTRACT RIGHTS INCLUDING PROCEEDS AND PRODUCTS; GENERAL INTANGIBLE(S) INCLUDING PROCEEDS AND PRODUCTS; NEGOTIABLE INSTRUMENTS INCLUDING PROCEEDS AND PRODUCTS; CHATTEL PAPER INCLUDING PROCEEDS AND PRODUCTS; FIXTURES INCLUDING PROCEEDS AND PRODUCTS; ASSETS INCLUDING PROCEEDS AND PRODUCTS

________________________________

From: Randy Saaf
Sent: Sun 29-Jul-07 19:00
To: Jay Mairs; Ben Grodsky
Subject: Re: Company

Thanks. So people can publish their own streams? I did not completely understand your comment about the widget. Is it something to put the streams on your myspace?

----- Original Message -----
From: Jay Mairs
To: Randy Saaf; Ben Grodsky
Sent: Sun Jul 29 18:41:19 2007
Subject: Re: Company

Seems like last.fm on crack. The searchability works well, they claim they're legal, but being able to stream any song on demand for free sounds too good to be true.

Technically, it looks like an index of webcasts served mostly from the mercora server. Their marketing crap refers to P2P, but the streams are generated by single users and for most of them, that user is offline, which tells me the stream is being handled by a server.

I thought it was pretty cool to use. Definitely gives more user control than Pandora and the other free streaming sites I've seen. They have a widget for publishing the streams you set up.

----- Original Message -----
From: Randy Saaf
To: Jay Mairs; Ben Grodsky
Sent: Sat Jul 28 11:33:29 2007
Subject: Company

Would you guys check out Mercora.com and let me know what you think?
Received on Fri Sep 14 2007 - 10:55:55 BST

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