Marketing Question

From: Ben Grodsky <grodsky_at_mediadefender.com>
Date: Tue, 14 Aug 2007 13:20:10 -0700

Octavio and Randy,

Should the MI system continue collecting data while a project is turned off but not display those data? Imagine 50 Cent is protected in 2007, then they turn him off for a while before turning him back on for catalog. If data collection is on that time, then we're spending resources on it (though not displaying data throughout the gap period), but when UMG activates 50 cent for catalog they can see that gap of data. If 50 cent is off for a few months, that gap of data could never be filled in. This is basically a question of how far you want to position the "you have to protect it to see data" line.

Thanks,
Ben
Received on Fri Sep 14 2007 - 10:55:53 BST

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